Gamma Phi Circus
Rebrand.

The organization has gone through thick and thin, from its first shutdown during WWII and coming back, to the pandemic in 2021 with its first nationwide livestream performance.

With its 100th anniversary approaching, Gamma Phi is looking for a fresh new look. My goal was to create a formal and nostalgic look for our collegiate organization, helping it stand out while looking back on many iconic circus groups.

The mood board pulls from vintage circus posters, signage and packaging, and sits next to five early directions for the wordmark.

Hand sketches of the wordmark, and the first color drafts that came from them.

The final logo in its copper, dark green, and white-on-black versions.

Tall, condensed Modesto carries the headlines with the feel of a vintage circus bill, while Times New Roman keeps body copy formal and easy to read. Here is the full alphabet of each.

Deep maroons and copper borrowed from vintage circus posters and brass, grounded by cream and balanced with cooler navy, slate blue and olive green.

The complete brand book walks through every part of the identity.