Client work
ALPFA
Association of Latino Professionals for America.
As ALPFA's Vice President of Marketing I own how the chapter shows up everywhere: the flyers and posters for its biggest week, the banner and slides at every meeting, its social feeds, its merch and its website.
Empowering future Latino leaders through leadership & networking.
ALPFA is a professional organization for Latino students and professionals. As the Illinois State chapter's Vice President of Marketing, I lead its branding, outreach strategy and promotional campaigns, and I work with outside vendors on merch, advertising and recruitment materials.
- Campaign design
- Print production
- Event branding
- Presentation design
- Motion & social
- Apparel design
- Web design
One brand, every touchpoint.
The brand guide I put together for the chapter, so every flyer, banner, slide, post and shirt in this page is built from the same logo rules, colors and type.
Alpfapalooza, loud on purpose.
Alpfapalooza is ALPFA week: five nights of events from August 31 to September 4, including Lotería Night, an informational, Coffee and Chat, bookmark making and a field day. I designed a one-color flyer printed in black on neon pink, blue, yellow and green paper, so a stack of them is impossible to walk past.
A full-color poster version stood on display stands across campus, and the flyer ran alongside other organizations' events on the College of Business recruitment board.
The brand in the room.
A retractable banner that marks every event, with ALPFA's logo, "Empowering Latino Leaders" and a pattern of decorative tiles. Inside, the "Energize with ALPFA" presentation I made runs on the screen at each meeting. At recruitment tables, everything comes together with brochures, flyers and stickers.
Seguimos, writing our story.
A black chapter shirt with the ALPFA logo on the chest, ornate flourishes and sparkles running down both sleeves, and a script "Seguimos" over a rearing horse on the back.
A home for the chapter.
A chapter site with a home page, About, Familia (the executive board and general members) and an ALPFA Week schedule. I started with grayscale wireframes, then brought in the chapter's photography, navy and red.
Showing up on every platform.
Motion graphics, reels and posts for @alpfa.isu that keep the chapter visible to prospective and returning members. The "Meet the Board" series introduces each officer, and the Alpfapalooza schedule post reached 30.1K views on TikTok.